Social Media Marketing Course in Rahim Yar Khan

What is Social Media Marketing?

Social Media Marketing (SMM) is the use of platforms like Facebook, Instagram, TikTok, LinkedIn, and others to promote products, services, or brands. It allows businesses to connect directly with their audience, build brand awareness, drive traffic, and boost sales—without needing a physical storefront.

This course covers everything from setting up professional social media profiles to advanced marketing strategies—equipping you with the skills to create engaging content, grow your followers, run paid ad campaigns, analyze performance, and build a powerful online presence that drives results.

Course Outline – Social Media Marketing

Month 1: Platform Foundations

Introduction to Social Media Marketing

Understand its role in the digital landscape and how businesses benefit.

Facebook Marketing

Creating and optimizing a business page
Content strategies and audience engagement
Running ads through Facebook Ads Manager
Using Facebook Insights for analytics

Instagram Marketing

Setting up and optimizing a business profile
Creating visually appealing content and using hashtags effectively
Running ad campaigns through Instagram Ads Manager
Analyzing insights for performance evaluation

LinkedIn Marketing

Optimizing personal and business profiles
Creating professional content and leveraging groups
Building networks and running LinkedIn ad campaigns
Using LinkedIn analytics for informed decisions

Month 2: Strategy & Integration

Cross-Platform Integration

Creating a cohesive strategy using Facebook, Instagram, and LinkedIn
Repurposing content across platforms
Efficient account management and scheduling tools

Strategic Planning:

Adapting to emerging trends
Case studies and learning from successful campaigns
User-generated content, influencer marketing, and SMART goal setting
Measuring ROI and managing crises

Advanced Techniques:

Advertising on platforms like Twitter and Pinterest
Creating effective video content
Social media contests and leveraging influencers
Using social listening and sentiment analysis tools

Campaign Execution

Conducting audits and competitor analysis
Designing creative campaigns
Working with micro-influencers
Reporting and performance tracking

Month 3: Emerging Trends, Automation & Analytics

Emerging Platforms & Technologies

Exploring new platforms and their marketing potential
Understanding audience behavior on emerging platforms
Social media automation tools
Ethical considerations and future trends like AI & VR

Campaign Optimization

Designing influencer campaigns
Running A/B testing for ad optimization
Advanced audience targeting
Creating and managing content calendars

Advanced Analytics & Reporting

Using analytics tools to track user behavior
Understanding KPIs and success metrics
Identifying trends and opportunities
Building insightful performance reports

Final Reflection & Case Studies

Recapping course learnings
Reviewing successful real-life campaigns
Course completion celebration and recognition

Requirements

Matric / FSC Students
Bachelor’s or Master’s Degree Holders
Freelancers or Fresh Graduates
Content Creators or Aspiring Influencers
Small Business Owners or Entrepreneurs
No prior marketing or social media experience required

Sidra Tul Muntaha

social media

Social Media Marketing Instructor at IT Work Center
With 3 years of hands-on experience in the dynamic world of social media marketing, Sidra-tul-Muntaha is a skilled professional passionate about empowering students with modern marketing techniques. From content creation and audience targeting to paid campaigns and analytics, she brings real-world knowledge into the classroom. Her training style blends theory with practical insights, making learning engaging and results-driven. Under her mentorship, students gain the confidence and skills to build their own digital presence or kick-start a professional career in social media marketing.